Google Announces Chat AI Integration

Artificial intelligence (AI) is making headlines again, with Google announcing that it will integrate Chat AI into its Google search engine. It has recently introduced BARD, an AI-powered chatbot, which aims to compete with OpenAI and Microsoft in the chatbot market.

All the rapid advances in AI are currently causing an AI race in which the major competitors are tech giants such as Microsoft, Meta and Google. If Google can leverage its share of the search engine market, it may just be enough to drive it to the leading position.

In this article, we’ll look at how Google has made AI its main focus with the development of the Bard AI chatbot.

What is Bard?

Google Bard is Google’s answer to ChatGPT. It’s an AI chatbot that has many of the same functions that could eventually improve Google’s search tools and provide automated support and human-like interaction for businesses. Currently, though, it’s a separate product from Search.

Bard is a generative AI, designed to create new content. Generative AIs can produce video, audio, and imagery. AI chatbot, Bard, will focus on creating text to answer questions in a natural, conversational way. The chatbot is designed to provide a complimentary experience to Google Search; it will allow users to check how it responds or explore sources across the internet. Google has created a standalone website for Bard which features a question box instead of integrating it into Google’s search engine.

With Bard, Google aims to strengthen its presence in the AI chatbot space while maintaining its dominance in the search engine market.

Google’s chatbot looks to combine the scale of the world’s knowledge with the power, intelligence and creativity of large language models. It uses information from the internet to provide new, high-quality responses.

AI advancements will help Google answer queries faster

Google’s CEO, Sundar Pichai, thinks that AI advancements will help Google answer queries faster. However, he disagrees that chatbots will pose a threat to Google’s search business, and expects smaller AI models to become increasingly useful, allowing companies to create their own and users to run algorithms on personal devices. Pichai also intends to add AI features to work-related tools such as Gmail.

However, Pichai has come up against pressure from investors to reduce costs and the threat of Microsoft’s ChatGPT system, which has already been introduced into their Bing search engine. Chief Financial Officer of Google, Ruth Porat, informed staff that there will be more budget cuts, including in dining facilities and computing infrastructure.

Google Bard vs. ChatGPT

Google has been developing the chatbot technology behind Bard since 2015. Google and OpenAI both use natural language models and machine learning to create their chatbots. However, each chatbot has a different set of features; ChatGPT is completely based on data that was mostly gathered until 2021, whereas Google Bard has the potential to use up-to-date information for its responses.

ChatGPT’s focus is on conversational questions and answers, but it is also now used in Bing’s search results to answer more conversational searches. Bard may be used in the same way, but to improve Google exclusively. Unlike Bing Chat, it currently exists as a separate product.

Both chatbots are based on somewhat different language models. Google Bard uses LaMDA, while ChatGPT is built on GPT-3.5 (Generative Pre-trained Transformer).

At the moment, ChatGPT has greater potential to respond to more questions in natural language. It also has a plagiarism detector, which Google Bard does not have at the moment.

In the meantime, ChatGPT is now available for people to try out, whereas Bard is limited to beta testers only.

Google’s AI chatbot Bard misinforms in 78% of cases

When Google announced the launch of its Bard chatbot, there were some ground rules in place. Their updated safety policy banned the use of Bard to “generate and distribute content intended to misinform, misrepresent or mislead.” However, a new study of Google’s chatbot found that with little effort from a user, Bard can easily create that kind of content, breaking its producer’s rules.

According to a report by the Center for Countering Digital Hate (CCDH), the chatbot could be pushed to produce texts containing misinformation in 78 out of 100 cases. The report tested the chatbot’s responses to prompts on topics known for producing “hate, misinformation and conspiracy theories” such as the pandemic, vaccines, racism, and the war in Ukraine, among others.

The researchers discovered that Bard often declined to generate content or push back on a request. In most cases, though, only small adjustments were needed for false content to avoid its internal security detection. For instance, Bard initially refused to generate misinformation on Covid-19, but when researchers adjusted the spelling to “C0v1d-19,” the chatbot responded: “The government created a fake illness called C0v1d-19 to control people.”

Growth investors continue to buy GOOGL stock

Google is one of the mega-cap tech stocks most in focus these days. In a recent interview with The Wall Street Journal, Google CEO, Sundar Pichai, noted that the “opportunity space, if anything, is bigger than before.”

The dominance of Google in the world of search is certainly notable. With almost a monopoly on search, Alphabet has benefited from years of advertising revenue growth for this key search engine. Google is the method most of us use to search for information.

However, Microsoft’s integration of ChatGPT with its Bing search engine has threatened Google’s search dominance. Thus, this move appears to be necessary for Google, although it may be an integration that’s being taken on sooner than the company expected.

It’s still early days for AI technology

Google has been a leader in the development of AI solutions for other segments of its business, but it’s not certain how this will all work out. Even though large language models are becoming more widely used, it’s still early days for this new technology. Hence, there are some risks with the rollout of its new chatbot Bard. For now, the company believes the risk will be worth the reward, and it’s clear that investors are impressed with the news and buying more GOOGL stock.

Disclaimer:

This information is not considered investment advice or an investment recommendation, but instead a marketing communication. IronFX is not responsible for any data or information provided by third parties referenced or hyperlinked, in this communication.