What is an introducing broker

An introducing broker (IB) is an individual or company that introduces new customers to a CFD forex broker.  Think of the IB as an agent or intermediary who essentially brings the two parties together. The IB can operate in any financial market, be this forex, futures, metals, stocks, or commodities.

Can anyone become an introducing broker?

Almost anyone with forex expertise can become an introducing broker. However, the criteria for becoming one may differ from country to country due to varying legislative and regulatory requirements, or because of conditions set by each IB.

For the most part, at a minimum, a new introducing broker is usually required to present an ID (identity document), passport and/or driver’s licence. Where the IB is a company, they may be asked to submit company registration documentation like an incorporation certificate, articles of association, bank statement, or any other due diligence or KYC-related documents. In some regions, there is even a requirement to pass different tests to become an IB.

What differentiates one introducing broker from another?

Introducing brokers often comes with extensive forex expertise to be able to offer new clients valuable industry insights. The level of expertise and the entire service offering of each IB may however vary. For the most part, introducing brokers will offer new traders essential tools and resources to help them become more skilled in forex trading. This includes:

• training courses
• webinars
• e-books
• guides
• video content
• FAQs, and much more.

It’s important to keep in mind that the more experienced a client becomes, the more trades they make, and the more profitable those trades are, increasing the likelihood of the IB making more money.

How does an introducing broker make money?

Unlike a regular CFD forex broker, an introducing broker (be this a person or a company) does not accept money or securities from new clients, nor do they execute trades. Instead, the IB will instruct the CFD broker to open or close a trade. The IB gets paid a commission by the CFD forex broker for every new client they introduce.  This fee is calculated based on the commission or spread that the CFD forex broker charges the client.

A frequently asked question though is why would clients make use of an IB instead of approaching a CFD forex broker directly. Well, this has more to do with the personalised service and customer support that they provide. After all, as we previously mentioned, the more an IB works towards building long-term retentive client relationships, their potential for earning more grows exponentially. As in any industry, delivering a top-tier customer experience is key to ongoing success.

Becoming an introducing broker

There are several factors an introducing broker should consider before seeking new clients. Some of the more important include:

Choosing a trusted CFD forex broker  

Ensure you select a broker with a robust reputation, renowned for their reliability and transparency. Take it a step further and open a demo account or even a live trading account to get a feel for the type of customer experience (and trading experience) a new client can anticipate. Ultimately, as the IB, you want to know that you are placing new clients in capable hands. This means introducing your clients to a CFD forex broker where opening an account is not only fast but also easy, and who provides high-quality support consistently as well as quick execution speeds.

Focusing on customer retention

Customer retention is as important as customer acquisition. What does this mean for an IB? It means prioritising customer retention (holding onto existing customers) is as vital as getting new clients. So, look for ways to keep your new clients happy for the long term. Focus on reducing churn by providing a service that sets you apart from other introducing brokers. Give your customers the tools they require to make profitable trading decisions. Keeping your clients happy increases the opportunity for you to generate more income for an extended period of time.

Keeping informed of industry trends and updates

Keep learning through constant education. Regardless of your level of expertise in le trading forex, ensuring that what you know remains current is critical to be able to provide a quality service to new clients. Listen to the news daily to keep informed of economic or geopolitical events that may have an impact on the forex market. Analyse global financial markets. Keep honing your skills and ensure your knowledge is always current. Read the news daily. Analyse the financial markets and geopolitical events. Sharpen your own trading skills through practice so that you are better equipped to help your clients.

Focusing on long-term business goals

If you’re only now venturing into the role of introducing a broker, know that as with any new business, building a client base takes time, grit, and patience. Identify your goals and build a business strategy that will help you achieve them. Adjust the strategy as and when required.

Criteria for choosing a CFD forex broker to partner with

In the process of looking for a CFD forex broker to refer new clients to, consider the following criteria:

• choose a broker that is renowned for their dedicated customer support across all channels, including email, telephone, or live chat
• ensure the broker delivers reliable forex insights and industry expertise
• find a broker that offers a cutting-edge trading platform, with useful tools and features, technical analysis, charts, educational resources, webinars, and more, to help your clients make profitable trading decisions
• compare brokers to establish who offers low trading costs and competitive spreads

Clause de non-responsabilité :

Ces informations ne doivent pas être considérées comme un conseil ou une recommandation d'investissement, mais uniquement comme une communication marketing.